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The Power Report: Mind the gap — ASA liquidation leaves vacuum

The Power Report: Mind the gap — ASA liquidation leaves vacuum

by Megan Power | Oct 19, 2018 | Uncategorized

by Megan Power (@Power_Report)  I didn’t cheer the demise of the embattled Advertising Standards Authority this month. For all its faults — and it seems there were many — the independent industry regulator offered a voice, certainly to weary consumers fed up with...
The Power Report: When it’s just too much effort

The Power Report: When it’s just too much effort

by Megan Power | Oct 8, 2018 | Uncategorized

by Megan Power (@Power_Report)  Effortless customer service. It’s such a cliché — but one not to be scoffed at. Consumers indeed rate their interactions with brands and services on how much effort they’re forced to put in. Not rocket science The more effort...

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