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The Power Report: Brand promises are risky if you’re not crisis-ready

The Power Report: Brand promises are risky if you’re not crisis-ready

by Megan Power | Apr 4, 2019 | Featured

by Megan Power (@Power_Report)  Brand promises. I like them bold and unwavering, honest and no-nonsense. But, most of all, I like them kept — and, in an ideal world, that’s not too hard. But, for most businesses today, the environment is unpredictable, the potential...

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