by Megan Power | Mar 18, 2020 | Featured
by Megan Power (@Power_Report) Game-changing, world-class and cutting-edge. Data-driven, innovative and disruptive. They go the extra mile, they move the needle, they’re here to help. If corporate South Africa’s marketing and positioning statements are to be believed,...
by Megan Power | Mar 17, 2020 | Uncategorized
by Megan Power (@Power_Report) I’ve always hated made-up names for children, and for good reason. It’s similar to how I feel about brands, especially those in the beauty and food industries, that try to impress by using inane descriptors to market their products. With...
by Megan Power | Oct 25, 2019 | Featured
by Megan Power (@Power_Report) The concept of being accountable to the people that pay you isn’t lost only on uncooperative civil servants — dismissal of the very people who keep things afloat is as prevalent in business as in government. Just ask anyone with a bank...
by Megan Power | Sep 19, 2019 | Featured
by Megan Power (@Power_Report) Listicles. I’m not a fan. And it’s not just the annoying word blend that in my mind, at least, conjures up a mix of popsicles, stalagmites and at least one unmentionable. No, it’s the whiff of clickbait that’s always sparked unease....
by Megan Power | Jun 11, 2019 | Featured
by Megan Power (@Power_Report) Organisations that choose to ‘hide’ will pay the price. Disrespected consumers don’t respond like benevolent grandmothers. Buried my supper When I was 10, I buried my supper. Literally. I loathed the tinned viennas and baked beans so...