by Megan Power | Mar 17, 2020 | Uncategorized
by Megan Power (@Power_Report) I’ve always hated made-up names for children, and for good reason. It’s similar to how I feel about brands, especially those in the beauty and food industries, that try to impress by using inane descriptors to market their products. With...
by Megan Power | Mar 20, 2019 | Uncategorized
by Megan Power (@Power_Report) It’s no accident that South Africa’s consumer protection legislation insists on the use of plain language. Communication lacking it is neither smart, nor fair. We communicate to share, guide, help; if one party doesn’t understand,...
by Megan Power | Nov 19, 2018 | Uncategorized
by Megan Power (@Power_Report) An interesting thing about the recent Schweppes soda-water ‘apology’ is that nowhere in the actual 1 minute 16-second video posted on social media does the word “sorry” appear. But it doesn’t matter. What Schweppes has successfully...
by Megan Power | Oct 19, 2018 | Uncategorized
by Megan Power (@Power_Report) I didn’t cheer the demise of the embattled Advertising Standards Authority this month. For all its faults — and it seems there were many — the independent industry regulator offered a voice, certainly to weary consumers fed up with...
by Megan Power | Oct 8, 2018 | Uncategorized
by Megan Power (@Power_Report) Effortless customer service. It’s such a cliché — but one not to be scoffed at. Consumers indeed rate their interactions with brands and services on how much effort they’re forced to put in. Not rocket science The more effort...
by Megan Power | Sep 25, 2018 | Uncategorized
by Megan Power (@Power_Report) In a world increasingly seduced by artificial intelligence, big data, in-app services and chat bots, the much-maligned call centre can be oddly reassuring, even with the tedious menus, inevitable waiting on hold and the frequently...
