by Megan Power | May 27, 2019 | Featured
by Megan Power (@Power_Report) As a young newspaper reporter, I never grew tired of seeing my words in print. That is, until the day I saw them damp and dirty, lining a bird cage. It was a humbling moment — but an invaluable one. You soon learn in print media that...
by Megan Power | Apr 4, 2019 | Featured
by Megan Power (@Power_Report) Brand promises. I like them bold and unwavering, honest and no-nonsense. But, most of all, I like them kept — and, in an ideal world, that’s not too hard. But, for most businesses today, the environment is unpredictable, the potential...
by Megan Power | Mar 20, 2019 | Uncategorized
by Megan Power (@Power_Report) It’s no accident that South Africa’s consumer protection legislation insists on the use of plain language. Communication lacking it is neither smart, nor fair. We communicate to share, guide, help; if one party doesn’t understand,...
by Megan Power | Nov 19, 2018 | Uncategorized
by Megan Power (@Power_Report) An interesting thing about the recent Schweppes soda-water ‘apology’ is that nowhere in the actual 1 minute 16-second video posted on social media does the word “sorry” appear. But it doesn’t matter. What Schweppes has successfully...
by Megan Power | Oct 19, 2018 | Uncategorized
by Megan Power (@Power_Report) I didn’t cheer the demise of the embattled Advertising Standards Authority this month. For all its faults — and it seems there were many — the independent industry regulator offered a voice, certainly to weary consumers fed up with...